5 tips to help your B2B Campaigns

Are you satisfied with the performance of your B2B campaigns? Sharing with you 5 tips to help boost your B2B campaigns.

15th December, 2020
Nirmala Devi

How are your B2B campaigns performing? Are you getting the desired results? B2B Marketing Campaigns include a series of activities designed to achieve marketing objectives. Below are top marketing objectives:

  • Brand Awareness
  • Demand Generation
  • Lead Generation
  • Revenue Generation

If you are not satisfied with the performance of your B2B campaigns, this post is for you. We are sharing with you 5 tips to help your marketing campaigns.

Create content that your audience would want to read. We all know Content is King. Many marketers make the mistake of filling up their websites and blogs with content without analysing if the content is going to give value to their readers. There is a better way of creating content – creating performance driven content.

  • Do a detailed research on topics before writing any content. The content should be relevant and cover points that your reader would want to read.
  • After publishing the content, make sure that you share the content in all channels – email, social media.
  • Measure the performance of your content – number of visits to the webpage or blogpost, lead form submission, email opens/clicks, social media impressions/likes/comments.
  • Analyse the outcomes, take the learnings and apply the same in the next project.

Create a high-converting landing page. One of the key objectives of B2B Marketing Campaign is Lead Generation. Creating a high-converting landing page will serve your purpose. Landing pages are separate from your website and webpages. Unlike webpages, a landing page has a focused goal of traffic and lead generation.

  • Your landing page should offer a highly valuable take-away for your visitor in the form of an ebook, whitepaper, report, seminar/webinar pass etc.
  • Have zero navigation or minimum navigation in your landing page so that the complete focus will be on lead form submission.
  • A/B test landing pages to determine what works and what does not work on your landing page. Have two or more versions of your landing page.

Email is the top preferred channel for B2B Marketers. Due to minimum cost involved, studies indicate that the ROI of email marketing is higher than 3000%. It is time to scale your email campaigns.

  • Always plan your email campaign with a proper email cadence. Don’t be spammy in front of your target audience. After all, it is about your brand reputation.
  • Share content that will be of high value to your target audience.
  • Send personalized and customized emails as much as possible. 74% marketers say personalized emails increase engagement with email recipients.
  • A/B test email subject-line and body. Analyse what works and what does not work in terms of open rate, click rate, engagement etc. Make effective use of the findings to optimize your next email campaigns.

Quality of Leads is the actual concern. Lead Generation is one of the top objectives of every business. Without it, businesses will struggle to make sales. However, many business owners do not realize that the actual area of concern is the Quality of Leads. Business owners and marketers need to shift their focus from just lead generation to Lead Generation + QC. According to a survey, more than 80% of sales people waste their time trying to chase disqualified leads or bad prospects. Have you ever questioned…

  • Why do you face challenges in connecting with leads and prospects?
  • Why are your leads not converting?
  • Why does your sales pipeline look unappealing?

With a QC Process incorporated in your Lead Generation Process, you could boost your conversion rate and save thousands of dollars. Click here to know more about QC Platform.

Measuring performance is equally important as setting objectives. Many marketers make the mistake of executing multiple campaigns without effectively measuring their performance. Every campaign should be analysed and their performance should be monitored and measured. Some of the important metrics to measure performance are

  • Visits to blog, landing page, website
  • Content asset downloads
  • Blog subscribers
  • Lead form submission
  • Email open rate, click rate, engagement

We will be happy to connect with you to discuss your B2B campaigns. Share your queries at contact@trueqc.io.