In the B2B world, the major challenge is to generate qualified leads; but the top challenge is to ensure that every lead is of a high quality.
Here are a few stats and facts about Lead Quality before we get started
It is thus evident that most B2B marketers identify that assuring lead quality is their topmost challenge, yet, they are not clear about how to verify and validate their leads.
And here is where Lead Forensics comes into the picture.
Lead forensics is how you can validate and verify the quality of your prospects list and database to ensure you are contacting the right prospects at the right time. Lead forensics is typically done using software tools as well as human experts to ascertain the lead quality.
But, why is Lead Forensics important?
Many businesses collaborate with vendors for their demand generation campaigns; who in turn supply third party data or a stale database.
Here are a few reasons why Lead Forensics is crucial in a present-day demand-generation scenario
So, before reaching out to your prospects you must ensure that you have
Bad leads are BAD for your business. Here is why
All this put our client’s business relationship and credibility in jeopardy.
Lead forensics is a scientific approach of using software tools and human intelligence to detect lead fraud rampant in the demand generation industry.
Did you know many fraudulent leads can be generated by bad computer bots like form bots?
The best solution is to ascertain the quality of your vendor or affiliate supplied leads.
Yes, It’s a herculean task especially if you have hard-hitting deadlines and limited resources.
But, we have you sorted.
To help you combat lead fraud, run all your leads through tight Quality Control (QC) checks, and maximize your RoI we have launched our flagship service The QC Platform.
With The QC Platform, you can easily control, manage, and access your Lead QC campaigns, customize requests for quality checks, get complete lead forensics report at the click of a button.
Click here to learn more.
Or SignUp to launch your Lead QC Campaign.