Brand Building vs Demand Generation - Both matter

Successful brand building will lead to successful demand generation. It should never be Brand Building vs Demand Generation, but Demand Generation with the support of Brand Building.

22nd December, 2020
Nirmala Devi

Brand building is all about building a positive understanding of your business with your prospects, and to a longer extent a positive relationship with them. It is a long term process, however the impact is powerful. When your brand is known to people as a good brand, it is easier for marketing and sales people to generate leads and convert them. Demand generation is about triggering the demand of your products and services in the minds of your target audience. Demand generation process is shorter as compared to brand building.

Brand building is all about experience – experience with your website design, content, blog posts, whitepapers, ebooks, emails etc. This also includes experience with your social media pages. This overall experience will help you build trust towards your brand name. If this experience is bad, no matter how hard the marketing team try’s to generate demand and leads, the success rate will be low. Below are some of the important tactics of brand building:

  • Generate high quality content for your website, landing pages, blog, whitepapers, e-books etc.
  • Make your website and landing pages visible in search engines through paid and organic searches
  • Have a strong social media presence
  • Participate in online and offline events

While brand building is about experience, demand generation is about generating a need for your products and services. Demand generation is about engagements and interactions. Below are some of the important tactics of a demand generation process:

  • Identifying your ideal customers
  • Generating demand of your products and services through content marketing
  • Nurturing of prospects via email, phone call, social media
  • Converting prospect into lead

Successful brand building will lead to successful demand generation. So, it should never be Brand Building vs Demand Generation, but Demand Generation with the support of Brand Building.

At TrueQC, we are here to help you power up your Demand Generation Campaigns with the QC Platform.. With the QC Platform in-depth verification of the quality of your leads, you can

  • Significantly improve your/ your clients’ ROI
  • Identify and combat lead fraud
  • Get more orders from existing customers
  • Significantly improve your/ your clients’ ROI
  • Monitor your lead generation partners
  • Pay only for authentic leads

Click here to try the All New QC Platform.